What Chefs Want saves an estimated $800,000 annually by automating order entry with Cut+Dry
Large-scale food service distributor with $1B+ annual revenue and over 1,000 employees.
$70,000
in labor costs saved within the first 6 months from sales rep time alone.
70%+
of customers migrated to digital ordering via Cut+Dry within 6 months.
Challenge
What Chefs Want faced high operational costs and administrative bottlenecks caused by a heavy reliance on manual phone and legacy web orders.
- Sales representatives were bogged down as “order takers” rather than serving as business consultants.
- Traditional ordering methods required significant resources to manage 400-450 phone orders per week.
- High labor costs associated with manual order entry (estimated at 10 minutes per order).
How They Did It
- Migrated over 70% of customers to the Cut+Dry platform within six months to drastically reduce manual order processing.
- Deployed the Cut+Dry AI “Order Desk” to handle phone orders from the most persistent traditional operators.
- Equipped sales teams with real-time monitoring tools to improve efficiency and focus on customer engagement rather than administration.
Wins
By digitizing the order flow, WCW drastically reduced overhead and redirected their sales force toward high-value activities that drive growth.
“Cut+Dry has solved so many of our on-the-road pain points like gathering live product availability, customer-specific pricing, and overall making it easier for sales reps to keep tabs on customers.”
“Cut+Dry has been fantastic to partner with. It was incredibly complicated to unravel the web that we had created with our previous platform, but they really rose to the challenge.”
Share this story!
