What Chefs Want achieves 14% revenue growth in 28 weeks using Cut+Dry
Large-scale food service distributor with $1B+ annual revenue and over 1,000 employees.
14%
total revenue growth achieved
$5.32M
in new online revenue generated
Challenge
WCW relied on a decade-old legacy system that struggled to evolve with modern technology, limiting customer engagement and revenue potential.
- Outdated system was complex and full of nuances, making platform migration a significant challenge.
- 60% of operators were ordering moderately or less prior to adoption.
- Lack of a modern interface prevented customers from discovering new product lines and “Chef’s Signature Selections”
How They Did It
- Overhauled e-commerce infrastructure through a comprehensive planning process to unravel complex legacy dependencies.
- Implemented a rich digital catalog allowing customers to easily browse items by name or code and discover new categories.
- Leveraged data-driven insights to track and shift operator behavior from traditional methods to a 24/7 digital presence.
Wins
What Chefs Want successfully modernized its ordering experience, leading to a permanent shift in buying habits that significantly increased basket sizes and total sales in just 6 months.
“What we love most about Cut+Dry is that they are our partners. It’s not just a technology agreement—it’s a true collaboration. We couldn’t recommend Cut+Dry enough.”
“Our CEO is equally pleased, particularly as customer online purchases have increased, and we welcome the rise in revenue and sales. That is a big win for all of us.”
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