The Fish Guys achieves 441% YoY increase in online revenue using Cut+Dry
Challenge
Limited product visibility and a growing catalog made it difficult for customers to discover new items, restricting sales opportunities.
- Customers were unable to browse the full catalog effectively.
- Lack of photos and descriptions limited customers from exploring additional product lines.
- Manual processes limited the amount of time reps could spend on proactive, revenue-generating activities.
How They Did It
- Appointed an internal sponsor to champion sales rep adoption and customer engagement.
- Conducted food show demonstrations with the Cut+Dry team to onboard customers in person.
- Integrated QR codes into weekly newsletters to facilitate easy platform sign-ups.
- Empowered customers to search the catalog independently with a mobile-first ordering app.
Wins
The Fish Guys transformed their digital presence, allowing customers to discover and purchase products across their entire provisions category independently.
The implementation of Cut+Dry drastically reduced the manual workload for the sales team, allowing them to shift their focus to business growth and scaling.
“The platform has really helped to showcase all the items our business has to offer from seafood to LBP to our new provisions category. Having a platform where customers can view all items with photos and descriptions has been a significant benefit, and we see a direct impact on our revenue. The work-life balance of our reps has also improved, with hours and hours saved by not having to enter orders.”
