Southwest Traders achieves 18% revenue increase in one year using Cut+Dry
Family-owned food service distributor, specializing in quick-serve
restaurants, specialty cafes, and schools. $58M in annual revenue.
18%
total revenue increase within one year.
$5.8M
in incremental revenue generated.
Challenge
Facing a downward trend with declining sales and gross profit, while using an outdated ordering system that customers ignored.
- Declining sales and gross profit trends before 2020.
- Customers were unable to discover new products due to a limited ordering interface.
- Missing sales opportunities by not having a 24/7 digital presence.
How They Did It
- Leveraged a rich e-commerce catalog with keyword searching to allow customers to discover new product mixes.
- Utilized checkout suggestions and homepage banners to prompt add-ons at the point of purchase.
- Used Brand Boost to elevate priority items directly in customer searches.
Wins
The platform reshaped buying habits permanently, resulting in larger baskets and significant incremental revenue.
“Incremental lift is significant: every extra line per basket translates directly into revenue… the
platform doesn’t just digitize — it reshapes buying habits permanently.”
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